Advantages of Digital Marketing - DIGITAL DPRO™
May 29, 2020

DIGITAL DPRO™

Digital Professional Blogger

Advantages of Digital Marketing

Digital marketing
image source : Google.com
  • Global reach – a website allows you to find new markets and trade globally for only a small investment.
  • Lower cost –  can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
  • Personalisation –  The more customers buy from you, the more you can refine your customer profile and market effectively to them.
  • Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
  • Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase.