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PPC (pay per click) Course

Best PPC Course in Delhi

Pay-Per-Click (PPC) is a useful internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only, when someone clicks an advertisement. With Market Motive’s advanced PPC online course,


Benefits of PPC Course

If you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history online.

This advanced Pay-Per-Click (PPC) course helps participants gain expertise in Pay-Per-Click and Paid Search. After completing this advanced PPC course, participants will be able to:

Understand various aspects of Pay per Click advertising
Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign.

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Assess the market shared by each search engine.

Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns.
Define, measure, and compare keywords and use these insights in your remarketing efforts
Choose keywords best-suited to fit the advertising model.
Identify various campaign settings and the pricing models involved in PPC.
Develop paid advertisement content and landing pages and efficiently use ad groups.
Understand which PPC campaigns work for your competition by analyzing market trends.
Conduct research and track ROI and clicks to make informed business decisions.


Therefore, Professionals looking to elevate their digital marketing skills would benefit from this course. PPC training is beneficial for those looking to specialize in paid campaigns. Online PPC Course is also available here.


Apart from this course is useful for the following entities.

  • Business Owners
  • Entrepreneurs
  • Marketing Professionals
  • Freelancers
  • Graduates


certificate of ITTCD India