Digital Marketing

Typically, there are two goals in digital marketing basics:

  1. Attract relevant visitors to a website
  2. Get that visitor to take action. This usually means that they become a lead for a service or buy a product. Other actions that visitors may take offer indirect benefits, such as subscribing to a newsletter or sharing an article. When a visitor takes action, it’s called a “conversion.”

There are two types of digital marketing, digital advertising and content marketing. Advertising involves paying for traffic, typically through display advertisements on websites, social media ads, or pay-per-click ads in search engines.

Content marketing involves attracting visitors by publishing helpful information and promoting it in social media, search engines or email newsletters.

Digital marketing

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