What is digital marketing course?

Digital Marketing

Digital Marketing is a umbrella term that covers many functions involving online marketing. Currently it is going through revolutionary change in many areas. Starting from Search optimization to Social optimization it involves building strategy for a company, an individual to any entrepreneur. Opening many opportunities it now works with data miner to data science specialists to build marketing campaigns that not only work but also bring result in a fast and efficient manner. The major areas that covers the entire digital marketing are:

The areas that cover digital marketing are:

We bring the entire gamut of all the above functions in our course and deliver end to end training to students who know nothing and people who are currently practicing Digital Marketing or its any allied field.

At Extensive Ideas Academy we bring the best of the Digital Marketing For you with best digital marketing course in kolkata For years Digital Marketing was one of the most neglected areas in industry. Although Digital Marketing and Branding is a subject where every company need to have its own say and footprint but due to Black Hat Workers and weak Goolge Analytics Industry could not realize the need of a full time Professional for it. But now as the web is growing far bigger than ever with 130 Trillion+ Pages, we are at a juncture where starting digital marketing is a compulsion for industry and companies.

Digital Marketing

Digital marketing

Typically, there are two goals in digital marketing basics:

  1. Attract relevant visitors to a website
  2. Get that visitor to take action. This usually means that they become a lead for a service or buy a product. Other actions that visitors may take offer indirect benefits, such as subscribing to a newsletter or sharing an article. When a visitor takes action, it’s called a “conversion.”

There are two types of digital marketing, digital advertising and content marketing. Advertising involves paying for traffic, typically through display advertisements on websites, social media ads, or pay-per-click ads in search engines.

Content marketing involves attracting visitors by publishing helpful information and promoting it in social media, search engines or email newsletters.

Digital marketing

Search Engine Optimization(SEO)

SEO course

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

What is SEO and How It WorksSEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. … Search engines want to provide the best service for their users.

social media marketing


Social media marketing is something you cannot ignore and no matter what your doing, if you a local marketer, product owner, local business, affiliate marketer, e com, or any other type of marketer – social media marketing can be a huge addition to marketing channels if used correctly.

Social media marketing is one of the fastest and easiest ways to reach your market and engage with them, find out what they are saying, how to improve your current product, increase brand awareness, more traffic, leads and sales.

Social media marketing is simply driving brand awareness and traffic from soical media sites leading to some sort of a sale or a lead – regardless of your business using social media the right way can easily get you more traffic, leads and sales.

What is digital marketing ?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

“How Do You Define Digital Marketing? Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of what-is-digital-marketing.