Digital Marketing

Digital marketing

Typically, there are two goals in digital marketing basics:

  1. Attract relevant visitors to a website
  2. Get that visitor to take action. This usually means that they become a lead for a service or buy a product. Other actions that visitors may take offer indirect benefits, such as subscribing to a newsletter or sharing an article. When a visitor takes action, it’s called a “conversion.”

There are two types of digital marketing, digital advertising and content marketing. Advertising involves paying for traffic, typically through display advertisements on websites, social media ads, or pay-per-click ads in search engines.

Content marketing involves attracting visitors by publishing helpful information and promoting it in social media, search engines or email newsletters.

Digital marketing

BEST ORATER WENT IN HEAVEN

Former external affairs minister Sushma Swaraj was cremated with full state honours at the Lodhi Road crematorium here on Wednesday. Hundreds of people, including Prime Minister Narendra Modi BJP president Amit Shah and veteran party leader Lal Krishna Advani, bade farewell.